Perspectives In Applied Social Psychology by Manisha Basal [Hardcover]

Unmasking the Power of Social Influence: Perspectives in Applied Social Psychology by Manisha Basal (Hardcover)

Explore the fascinating world of social psychology and its impact on our lives with Perspectives in Applied Social Psychology by Manisha Basal. This pioneering hardcover text delves beyond the basics, offering a comprehensive exploration of how the presence of others shapes our thoughts, feelings, and behaviors.

Moving Beyond Intuition:

Perspectives in Applied Social Psychology  distinguishes itself from anecdotal observations by emphasizing a scientific approach.  The book delves into the methods social psychologists employ to  conduct empirical studies of social phenomena and understand human behavior.

Social Influence: The Core Concept

The book sheds light on the core concept of social influence, exploring how the "actual, imagined, or implied presence of others" can significantly impact us.  You'll gain insights into how our thoughts, feelings, and actions are shaped by the social situations we navigate.

A Global Perspective:

Perspectives in Applied Social Psychology  distinguishes itself from other texts by taking a global perspective.  The book acknowledges the limitations of Western-centric approaches and explores social psychology through a broader lens, encompassing a wider range of cultures and social contexts.

Technology and Religion: Emerging Frontiers

This comprehensive text ventures beyond traditional topics in applied social psychology.  Perspectives in Applied Social Psychology  explores the growing influence of technology and its impact on social interactions.  You'll also delve into the complex relationship between religion and social behavior, a topic often neglected in introductory texts.

A Valuable Resource for All Learners

Perspectives in Applied Social Psychology by Manisha Basal caters to a diverse audience.  This book serves as:

An Ideal Textbook: A comprehensive and informative resource for students seeking a deeper understanding of applied social psychology.
A Source of Insight for Researchers: The book provides valuable insights and a global perspective for researchers exploring social phenomena.
A Practical Guide for Professionals: Professionals from various fields, such as education, marketing, and social work, can benefit from understanding the power of social influence in their work.

By delving into the captivating world of applied social psychology with this groundbreaking text, you gain a deeper understanding of how we interact with others and the forces that shape our social experiences.