Mass Communication in India by Keval J. Kumar [Paperback]

Mass Communication in India: A Comprehensive Overview

Unveiling the Dynamics of Indian Media

Keval J. Kumar's Mass Communication in India is a cornerstone text for understanding the multifaceted landscape of media in India. Renowned author and expert in the field, Kumar provides a comprehensive and insightful analysis of the Indian media ecosystem.

The book delves into the theoretical underpinnings of communication while offering a practical exploration of various media platforms, including journalism, radio, television, cinema, advertising, and public relations. It examines the impact of media on society, audience behavior, and the developmental process.

With a focus on the Indian context, Mass Communication in India offers valuable insights into the unique challenges and opportunities faced by the media industry in the country. The book's emphasis on research and data-driven analysis makes it an invaluable resource for students, researchers, and media professionals alike.