Marketing Management, 15th edition by Philip Kotler & Keven Lane Keller [Paperback]

Master the Evolving Landscape of Marketing with Kotler & Keller's Marketing Management, 15th Edition

Sharpen your marketing skills and gain a competitive edge with the gold standard textbook, Marketing Management, 15th Edition by Philip Kotler and Kevin Lane Keller.  

This comprehensive and up-to-date resource equips you with the latest marketing theory and practical applications, ensuring you stay ahead of the curve in today's dynamic marketing landscape.

Why Choose Marketing Management, 15th Edition?

Unmatched Currency: The book remains the definitive marketing management text, consistently reflecting the newest trends and practices shaping the field.

A Global Perspective with a Local Focus: This edition is bundled with Indian cases, providing in-depth analysis of marketing principles applied by successful companies in India and Asia.

Engaging and Practical Learning: Real-world examples featuring prominent Indian brands like MTR Foods, Zicom, Mahindra & Mahindra, and more bring marketing concepts to life.

A Deep Dive into Critical Marketing Functions: Explore essential marketing topics like:
Customer Relationship Management (CRM) and building brand loyalty.

Market Research techniques for gathering valuable customer insights.

Market Segmentation & Targeting strategies to reach your ideal customers.

Product Development & Pricing strategies for creating and launching successful offerings.

Integrated Marketing Communications (IMC) for delivering a cohesive brand message across all channels.

The Power of Digital Marketing: Learn how to leverage online, social media, and mobile marketing strategies for maximum impact.

Building a Strong Marketing Organization: Discover how to structure and manage your marketing team for long-term success.

Targeted Audience:

Undergraduate and Graduate Marketing Students: Gain a comprehensive foundation in marketing theory and practical applications.

Marketing Professionals: Stay current with the latest marketing trends and enhance your skillset.

Business Owners and Entrepreneurs: Learn how to effectively market your products and services.

Part of a Learning Ecosystem:

This 15th edition comes bundled with a casebook companion, Marketing Management: Indian Cases.  This resource provides 23 contemporary case studies that delve into how various companies in India and Asia tackle marketing challenges and implement marketing principles.

Whether you're a seasoned marketing professional or just starting your journey in this dynamic field, Marketing Management, 15th Edition by Philip Kotler and Kevin Lane Keller is an invaluable resource. Add this essential text to your bookshelf and gain the knowledge and skills you need to thrive in today's ever-changing marketing landscape.