The Ultimate Guide to Family Business Survival in India (by Priyanka Gupta Zielinski)

Is your family business struggling to survive economic downturns or crises like COVID-19?

You're not alone. Family businesses are the backbone of India's economy, but face unique challenges. The Ultimate Family Business Survival Guide by Priyanka Gupta Zielinski offers a lifeline, packed with actionable strategies and real-world advice.

Endorsed by industry leaders like Sajjan Jindal (JSW Steel) and Nupur Pavan Bang (Indian School of Business), this book equips you with the tools to navigate any storm.

Here's what you'll find inside:

Proven techniques to ensure your family business thrives, even in tough times.
The Family Business Survival Toolkit: A unique metaphor using a multipurpose hat, flashlight, superhero cape, Swiss Army knife, and parachute to illustrate essential skills for overcoming challenges.

Harnessing the power of family: Discover how to leverage your close-knit structure and community focus for both business success and social impact.

Actionable strategies: Implement effective practices to improve communication, navigate family dynamics, and achieve long-term sustainability.

Real-world examples: Learn from insightful anecdotes and case studies drawn from the author's experience with her own family business, MPIL Steel Structures Ltd.

Engaging writing style: The book is peppered with relatable stories and even a dash of Haryanvi wisdom, making complex concepts easy to understand.

More than just a survival guide, this book empowers you to transform your family business into a thriving force for generations to come.

Whether you're a family business owner, MSME entrepreneur, or simply interested in the future of Indian enterprise, The Ultimate Family Business Survival Guide is a must-read.

The Ultimate Family Business Survival Guide by Priyanka Gupta Zielinski [Paperback]