PRODUCT DETAILS
Unveiling the Power of Social Media in India: A Deep Dive with India Social
India Social by Ankit Lal isn't your typical social media guide. It's a captivating exploration of how these platforms have fundamentally reshaped Indian society in just a decade.
Hailed by prominent figures like Shekhar Gupta and Arvind Kejriwal, this book delves into the rise of social media as India's new "political pulpit" and "argumentative town square." Lal, a pioneer in this digital age, takes you on a journey through the most impactful social media campaigns that have transformed how Indians:
Engage with Politics: Witness the power of social media in movements like the #IndiaAgainstCorruption protests that challenged the status quo.
Fuel Social Change: Explore the rage and resilience behind movements like #JusticeforNirbhaya that demanded an overhaul of the justice system.
Embrace Pop Culture: From the controversial #AIBRoast to the rise of citizen journalism, social media has redefined entertainment and information consumption.
Fight for Digital Rights: Uncover the citizen-led movement for #NetNeutrality, a fight for an open and accessible internet.
But India Social goes beyond the headlines. It unveils the behind-the-scenes stories, the strategies, and the passionate individuals who ignited these movements.
This insightful exploration offers you:
In-depth analysis: Gain a deeper understanding of how social media campaigns were born, gained traction, and ultimately reshaped democratic discourse in India.
Unveiling the invisible hand: Explore the influence of social media on major political parties and their use of platforms like WhatsApp to spread ideology.
A historical perspective: Beginning with the 2008 Mumbai attacks, which ignited the potential of social media in India, the book traces a decade of transformative movements.
India Social is a must-read for anyone interested in:
The evolving landscape of Indian politics and society.
The impact of social media on democracy and social movements globally.
The rise of citizen journalism and the power of online activism.
This book is a treasure trove of knowledge and a captivating narrative, making it an essential resource for anyone seeking to understand the ever-growing influence of social media in our world.