E-Commerce for Entrepreneurs by Dr. Sudeshna Chakraborty, Priyanka Tyagi [Paperback]

Launch Your Dream E-commerce Business: A Step-by-Step Guide for Entrepreneurs by Dr. Sudeshna Chakraborty & Priyanka Tyagi

Master the Fundamentals of E-commerce and Navigate the Digital Marketplace with Confidence

In today's digital age, e-commerce reigns supreme. Consumers are increasingly turning to online platforms for their shopping needs, and entrepreneurs are presented with a wealth of opportunities to build thriving online businesses. E-Commerce for Entrepreneurs by Dr. Sudeshna Chakraborty and Priyanka Tyagi, e-commerce experts, equips you with the knowledge and practical steps to navigate the exciting world of e-commerce and turn your entrepreneurial vision into a reality.

This comprehensive guidebook is your one-stop resource for everything e-commerce. Whether you're a complete beginner or a seasoned professional seeking to expand your knowledge, this book provides valuable insights for every stage of your e-commerce journey:

E-commerce Demystified: Gain a solid understanding of the core concepts of e-commerce and e-business. Explore the inner workings of the e-commerce framework and discover how online transactions take place.

Understanding E-commerce Models: Learn about the various e-commerce models, from business-to-consumer (B2C) to business-to-business (B2B), and identify the model that best suits your business goals and target audience.

Payment Systems Explained: Master the intricacies of electronic payment systems, the backbone of online commerce. Explore different payment options, understand their mechanisms, and ensure secure transactions for your customers.

Building Your Brand Online: Discover the power of brand building in the digital marketplace. Learn effective strategies to create a strong brand identity that resonates with your target audience and sets you apart from the competition.

Digital Marketing Mastery: Unleash the potential of digital marketing to reach new customers and drive sales. Explore various marketing channels and techniques to attract and engage your target audience.

E-Commerce for Entrepreneurs goes beyond theory, providing practical applications to help you:

Develop a Winning E-commerce Strategy: Learn how to craft a comprehensive e-commerce strategy that aligns with your business goals, target market, and budget.
Secure Online Transactions: Implement robust security measures to protect your customers' financial information and ensure a safe and trustworthy shopping experience.
Market Your Online Store Effectively: Develop a targeted digital marketing plan to reach your ideal customers across various online channels.

Build a Loyal Customer Base: Learn how to foster customer relationships, build trust, and encourage repeat business.

Stay Ahead of the Curve: Gain insights into the latest e-commerce trends and technologies to keep your business competitive in the ever-evolving digital landscape.
E-Commerce for Entrepreneurs is your essential companion for launching and growing a successful e-commerce business. With its blend of foundational knowledge, practical guidance, and expert insights, this book empowers you to:

Become an E-commerce Expert: Gain the knowledge and skills necessary to navigate the complexities of the e-commerce industry and make informed decisions for your business.

Turn Your Passion into Profit: Transform your entrepreneurial dreams into a thriving online venture by implementing effective e-commerce strategies.
Embrace the Digital Future: Master the art of online commerce and seize the immense opportunities presented by the ever-growing e-commerce market