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Designing and Managing a Research Project by David S Waller, Michael Jay Polonsky [Unknown Binding]
PRODUCT DETAILS
A research guide designed for today?s business student This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections PrefaceI: THE FOUNDATIONSIntroductionChoosing a TopicThe Role of the SupervisorGroup Dynamics and the Role of ConflictEthical ConsiderationsII: UNDERTAKING THE RESEARCHPlanning the Research ProjectLiterature ReviewD